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The Lifestyle Buyer

While the majority of farms continue to sell to New Zealand farmers, there is increasing interest and buyer activity from buyers or investors from outside of the farming community who are primarily influenced by the aesthetic and recreational aspects of rural property. This is particularly the case with New Zealand’s more accessible coastal farm land, where prices have generally reached levels beyond the reach even of the most optimistic farmers. Inland farms having special scenic aspects, river frontage or hunting and fishing potential are also likely to sell at significantly above normal farm price levels. Much of New Zealand’s and in particular Hawkes Bay’s coastal farmland is under intense scrutiny for it’s lifestyle subdivision potential, there being a ready and highly profitable market for small to medium sized coastal blocks with close ocean views, especially those with beach frontage.

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