Selling by auction

An effective auction program has the potential to achieve a price premium for any rural property sufficiently desirable to achieve competition between buyers. There are no buyers who will willingly pay a premium over a sensible valuation, but many who will, on the day, when shoulder to shoulder in direct competition on auction day, when emotion and human nature is as likely to be as important as any good prior intention. An auction program allows the agent to undertake an effective concentrated marketing program within a set time limit, with the best chance to achieve the best possible result for the vendor. A further consideration is the very real possibility of locating a keen buyer who will not risk loosing the property at auction and will pay a premium price for the property before auction date.

In summary, these are the four most commonly used methods of sale used by real estate companies throughout New Zealand. While most agents are quite capable of taking your property through these processes with some degree of competence, what is most important is how well and effectively these marketing processes are designed and implemented. It is vital to appreciate that sale price potential depends not so much on the merits of your property, but to a very large degree on the energy and the ability of your agent to create the innovative and imaginative marketing campaign necessary to lift it above the many other very attractive properties available throughout Hawke’s Bay , and by so doing, grab and hold the attention of the many potential buyers throughout New Zealand and overseas! This is level of buyer competition needed in 2004 for a genuinely satisfactory sale.

By looking through this web site I hope that you will have appreciated at least some of the essential aspects of rural property marketing that are necessary for a top price and a successful sale.

I would be happy to discuss these, and any other aspects of rural property marketing directly with you.

Other Methods of Selling Rural Property

Tender

Sale by Set Price

Sale by Negotiation

Filed under: Advice, Moving to New Zealand, Selling